छ्येलेमि:Eukesh/Auto/NepalScript/फबंजाः ज्या
थ्व पौ देवनागरीं बोट छ्यला थःमंतुं नेपाललिपिइ हिलातःगु ख। थ्व पौयात च्वसु पतिइ यंकेन्ह्यः छकः ब्वनाः पाय्छि जू/मजूगू स्वयादिसँ।
𑐦𑐧𑑄𑐖𑐵𑑅 𑐖𑑂𑐫𑐵Template:𑐀𑐣𑐾𑐱 (Retail) 𑐢𑐫𑐵𑐐𑐸 𑐰𑐳𑑂𑐟𑐸 𑐰𑐵 𑐳𑐾𑐰𑐵𑐟𑐫𑑂𑐫𑐵𑐟 𑐕𑑂𑐫𑐮𑐵𑐩𑐶 (End user) 𑐫𑐵 𑐣𑐶𑑄𑐟𑐶𑑄 𑐔𑐶𑐢𑑄𑐐𑐸 𑐩𑐵𑐟𑑂𑐬𑐵𑐫𑑂 𑐩𑐷𑐐𑐸 𑐖𑑂𑐫𑐵 𑐏𑑅। 𑐠𑑂𑐰 𑐣𑑂𑐫𑐵𑐫𑐾𑐩𑐶𑐂 (Trade) 𑐫𑐵 𑐕𑐐𑐹 𑐀𑐗 𑐰𑐶𑐱𑐶𑐲𑑂𑐚 𑐬𑐹𑐥 𑐏𑑅 𑐐𑐣 𑐡𑑀𑐎𑑄(Wholesale) 𑐥𑐵𑐏𑐾𑑄 𑐳𑐵𑐩𑐵𑐣 𑐴𑐫𑐵𑑅 𑐟𑐥𑐾𑑄𑐎 𑐕𑑂𑐫𑐮𑐵𑐩𑐶/𑐣𑑂𑐫𑐵𑐣𑐵𑐩𑐶𑐫𑐵𑐟 𑐩𑐷𑐐𑐸 𑐖𑑂𑐫𑐵 𑐖𑐸𑐂। 𑐦𑐧𑑄𑐖𑐵𑑅 𑐖𑑂𑐫𑐵𑑄 𑐩𑐣𑐹𑐫𑐵 𑐣𑑂𑐴𑐶𑐠𑑄𑐫𑐵 𑐖𑐷𑐰𑐣𑐫𑐵 𑐩𑐵𑑅𑐐𑐸 𑐔𑐷𑐖 𑐥𑐹𑐰𑑄𑐎𑐾𑐟 𑐟𑐳𑐎𑑄 𑐟𑑅𑐢𑑄𑐐𑐸 𑐐𑑂𑐰𑐴𑐵𑐮𑐶 𑐫𑐵𑐂।
𑐩𑐹 𑐟𑐵𑐖𑐶
[सम्पादन]𑑑. 𑐥𑐳𑑅 (Traditional Stores): 𑐣𑑂𑐴𑐶𑐠𑑄𑐫𑐵 𑐳𑐵𑐩𑐵𑐣 𑐩𑐷𑐐𑐸 𑐔𑐶𑐢𑑄𑐐𑐸 𑐥𑐳𑑅𑐟। 𑑒. 𑐳𑐸𑐥𑐬𑐩𑐵𑐬𑑂𑐎𑐾𑐚: 𑐕𑐐𑐹 𑐴𑐾 𑐠𑐵𑐳𑐫𑑂 𑐧𑐵𑐫𑑂 𑐟𑑅𑐢𑑄𑐐𑐸 𑐥𑐳𑐮𑐫𑑂 𑐫𑐎𑑂𑐰 𑐎𑐠𑑄𑐫𑐵 𑐳𑐵𑐩𑐵𑐣𑐟 𑐩𑐷𑐐𑐸 𑐠𑐵𑐫𑑂। 𑑓. 𑐀𑐣𑐮𑐵𑐂𑐣 𑐂-𑐬𑐶𑐟𑐾𑐮𑐶𑐒𑑂𑐐 (E-retailing): 𑐂𑐣𑑂𑐚𑐬𑐣𑐾𑐚 𑐰 𑐟𑐵𑐳𑐶 𑐫𑐵𑑄𑐳𑑅 𑐕𑑂𑐫𑐮𑐵𑑅 𑐕𑑂𑐫𑐮𑐵𑐩𑐶/𑐣𑑂𑐫𑐵𑐣𑐵𑐩𑐶𑐟𑐾𑐟 𑐟𑐥𑐾𑑄𑐎 𑐳𑐵𑐩𑐵𑐣 𑐩𑐷𑐐𑐸 𑐥𑑂𑐬𑐰𑐶𑐢𑐶। 𑑔. 𑐨𑐾𑐣𑑂𑐡𑐶𑐒𑑂𑐐 𑐩𑐾𑐳𑐶𑐣: 𑐩𑐣𑐹 𑐩𑐡𑐫𑐾𑐎𑑅 𑐴𑐾 𑐠𑐩𑑄𑐟𑐸𑑄 𑐳𑐵𑐩𑐵𑐣 𑐩𑐷𑐐𑐸 𑐄𑐥𑐎𑐬𑐞।
𑐖𑑂𑐫𑐵
[सम्पादन]𑐦𑐧𑑄𑐖𑐵𑑅𑐫𑐵 𑐩𑐹 𑐖𑑂𑐫𑐵 𑐠𑐠𑐾 𑐡𑐸
- 𑐳𑐵𑐩𑐵𑐣𑐫𑐵 𑐄𑐥𑐮𑐧𑑂𑐢𑐟𑐵: 𑐕𑑂𑐫𑐮𑐷𑐩𑑂𑐴 𑐣𑑂𑐫𑐵𑐣𑐵𑐩𑐶𑐫𑐵𑐟 𑐩𑐵𑑅𑐐𑐸 𑐃𑐮𑐫𑑂 𑐩𑐵𑑅𑐐𑐸 𑐥𑐬𑐶𑐩𑐵𑐞𑐫𑑂 𑐳𑐵𑐩𑐵𑐣 𑐴𑐫𑐵𑐟𑐫𑐾𑐐𑐸।
- 𑐡𑑀𑐎𑑄𑐫𑐵 𑐧𑑂𑐰𑐠𑐮𑐵 (Bulk Breaking): 𑐡𑑀𑐎𑑄𑐫𑐵𑐟 𑐔𑐶𑐔𑐶𑐢𑑄𑐐𑐸 𑐩𑐵𑐟𑑂𑐬𑐵𑐫𑑂 𑐧𑐵𑐫𑐵𑑅 𑐩𑐷𑐐𑐸।
- 𑐳𑐸𑐔𑑄 𑐳𑑄𑐎𑐾𑐐𑐸: 𑐡𑐫𑐾𑐎𑐵𑐩𑐶 (Producer) 𑐰 𑐕𑑂𑐫𑐾𑐮𑐵𑐩𑐶 𑐡𑐠𑐸𑐂 𑐳𑐸𑐔𑑄 𑐳𑑂𑐰𑐵𑐥𑐹 𑐡𑐫𑐾𑐎𑐾𑐐𑐸।
𑐴𑐮𑐶𑑄 𑐀𑐬𑑂𑐠𑐟𑐣𑑂𑐟𑑂𑐬𑐫𑑂 𑐥𑑂𑐬𑐨𑐵𑐰
[सम्पादन]𑐠𑑂𑐰 𑐏𑑂𑐫𑐮𑑄 𑐴𑐮𑐶𑑄𑐫𑐵 𑐀𑐬𑑂𑐠𑐟𑐣𑑂𑐟𑑂𑐬𑐫𑑂 𑐎𑑂𑐰𑐫𑑂 𑐧𑐶𑐫𑐵𑐎𑐠𑑄𑐫𑐵 𑐫𑑀𑐐𑐡𑐵𑐣 𑐧𑐷:
- 𑐮𑐖𑐐𑐵: 𑐠𑑂𑐰 𑐏𑑂𑐫𑐮𑐫𑑂 𑐡𑑂𑐰𑐮𑑄𑐡𑑂𑐰 𑐩𑐣𑐹𑐟𑐫𑑂𑐳𑑄 𑐳𑐾𑐮𑑂𑐳 (𑐩𑐶𑐫𑐾𑐖𑑂𑐫𑐵), 𑐐𑑂𑐰𑐳𑐵𑑅-𑐐𑑂𑐰𑐫𑐾𑐖𑑂𑐫𑐵, 𑐰 𑐠𑑂𑐫𑑄𑐎𑐾𑐖𑑂𑐫𑐵 (𑐜𑐾𑐮𑐶𑐨𑐬𑐷)𑐫𑑂 𑐮𑐖𑐐𑐵 𑐡𑐫𑐾𑐎𑐷।
- 𑐕𑑂𑐫𑐮𑐶𑐩𑑂𑐴 𑐣𑑂𑐫𑐵𑐣𑐵𑐩𑐶 𑐰𑑂𑐫𑐰𑐴𑐵𑐬:𑐠𑑂𑐰 𑐳𑑂𑐟𑐬𑐫𑑂 𑐥𑑂𑐬𑐰𑐶𑐢𑐶𑑄 𑐩𑐣𑐹𑐫𑐵 𑐣𑑂𑐫𑐵𑐫𑐾𑐐𑐸 𑐧𑐵𑐣𑐷 (buying habits) 𑐴𑐶𑐮𑐾𑐟 𑐐𑑂𑐰𑐵𑐴𑐵𑐮𑐶 𑐫𑐵𑐂।
𑐮𑐶𑐢𑑄𑐳𑐵
[सम्पादन]- Levy, Michael & Weitz, Barton A. (2012). Retailing Management.
- Kotler, Philip (2003). Marketing Management.